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Analyzing Commonly Used Advertising Techniques: Lesson Outline |
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Objective:
Students will demonstrate their understanding
of the techniques used in print advertisements to sell products by engaging
in a group analysis of a print ad and completing the provided worksheet
with thoughtful responses.
* As students walk into the room the screen should have a projection
of an advertisement that students associate with.
1.
Lesson is introduced
to students by teacher(s) via the lesson web site http://www.mediaworkshop.org/bwc/johnston_gonzalez/ads/. The introduction on the home page of the
site is read or summarized by the teacher(s), and students are told
that they will be learning about the various techniques advertisers
use to sell products to them.
2.
Students receive hand-outs
of "Glossary of Commonly Used Advertising
Techniques" and "Questions for
Analyzing Ads."
3.
Teacher will call on
different students to read each term in the glossary.
4. Teacher will show students the three ads in the “practice analysis” section of the lesson’s site. The teacher uses the "Questions for Analyzing Ads" worksheet to guide students through analyzing the ads (this dialogue takes place as a class discussion). Practice Ad Analysis 1, Practice Ad Analysis 2, Practice Ad Analysis 3
5.
Students break into
"ad agency groups" of four and are handed a print ad to analyze.
They should use the glossary to complete the "Questions
for Analyzing Ads" worksheet with thoughtful responses.
6.
"Ad agency groups"
will be asked to share some of the answers they wrote on their worksheets
with the rest of the class.
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